Blog

Ark Media TV: Cory York Compares India’s Marketing Culture To North America’s

  • Posted by admin
  • On January 27, 2016
During our fourth episode of Ark Media TV, Cory York talks about his new DIY website platform, Webware.io, and the fact that most businesses are oblivious to marketing best practices. York goes on to compare and contrast India’s marketing culture and strategies to North America’s, due to his extensive experience as an entrepreneur and marketing […]
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Giving Back To Evangel Hall Mission

  • Posted by admin
  • On December 14, 2015
This past Saturday, we were involved in donating, cooking, and serving food to the wonderful patrons of Toronto’s Evangel Hall Mission. Organized by Gloria Chik, we worked alongside a wonderful group of like-minded entrepreneurs, and marketing professionals, to feed some of Toronto’s homeless and socially isolated individuals, providing them with an Italian-style lunch. Overall, it was […]
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The Building Blocks of Great Content

  • Posted by admin
  • On December 7, 2015
The production and curation of great content are integral to a business’ success. Recently, we discussed the importance of leveraging an engaging, digital marketing strategy. However, such a strategy can be limited by a lack of content, it can be limited by content that doesn’t align with your company’s story, and it can be limited by content that […]
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Why Your Business Needs An Engaging Digital Marketing Strategy

  • Posted by admin
  • On December 5, 2015
According to SmartInsights.com, it is still surprisingly common for a business to be involved in digital marketing, without having a digital strategy. In fact, they reported that of those businesses engaged in digital marketing, as many as 50% had no defined, engaging strategy, while only 34% claim their digital strategy is integrated into their overall […]
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Ark Media TV: Jean George Discusses Impactful Thought Leadership And Established Brands

  • Posted by admin
  • On December 5, 2015
In our third episode of Ark Media TV, Bryn McAuley sits down with Jean George, and the two discuss the impactful nature of thought leadership, the marketing advantages and disadvantages that established brands face, and the foundations of a sound marketing strategy. Due to her experiences as a consultant (through her own company, Bedrock Strategic), and […]
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SEO Is Alive And Well

  • Posted by admin
  • On December 5, 2015
SEO isn’t dead. Mind these Google ranking factors to improve your business’ online presence: According to Google, there are over one trillion search queries per year through their search engine alone. More than five billion searches are entered in Canada each month, a country where more than 80% of search activity takes place on Google. […]
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Ark Media TV: Nicholas Wiktorczyk Talks About Successful Crowdfunding And Personalized Customer Service

  • Posted by admin
  • On October 19, 2015
In our second episode of Ark Media TV, Bryn McAuley talks to Nicholas Wiktorczyk about Spently’s evolution and partnership with Shopify, the importance of personalized customer service, and how to successfully market a crowdfunding campaign. Bryn and Nicholas also talk about the qualities of the most successful young entrepreneurs and the challenges involved in scaling a startup.  
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Learn To Write And Communicate Like A Thoughtful Leader

  • Posted by admin
  • On October 15, 2015
Many founders and managers in the technology world and beyond have used writing to establish themselves as thought leaders in their field. Mark Logic has been blogging since day one, supplying his audience with a steady supply of solutions to his team’s big data problems. Guy Kawasaki, the Chief Evangelist for Canva, is well-known in marketing circles […]
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What Stock Photography Says About Your Company

  • Posted by admin
  • On October 15, 2015
According to Ad Week, 81% of consumers research online before purchasing. If you are in the tech space you know that number is much closer to 100, and you appreciate the importance of building a website and marketing strategy that reflects your brand and its values. Unfortunately, if you are using stock photos on your site and through social […]
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How We Experience The Meaning We Create

  • Posted by admin
  • On September 28, 2015
Neuroscientist Beau Lotto’s research into perception has shown that we don’t see the real world — just our version of it. It’s a version we’ve evolved to perceive, where shadows, shapes, and even how we understand time are meanings we ascribe to what we’re seeing. Our Senses Are Telling Us Stories About The World And We […]
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