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5 Ways To Integrate Snapchat Into Your Digital Marketing Strategy

  • Posted by admin
  • On June 7, 2016
According to Bloomberg News, 150 million people use Snapchat each day, which surpasses Twitter’s average of 136 million active daily users. Founded in 2011 by then Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat has grown at an astounding pace over the course of half a decade, primarily because of its popularity amongst teenagers […]
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Ark Media TV: Paul Teshima Knows That Culture And Relationship Building Are The Keys To Successful Sales And Marketing

  • Posted by admin
  • On April 25, 2016
In episode seven of Ark Media TV, Paul Teshima chats with Bryn McAuley about co-founding Nudge, which helps individuals and teams be more successful by growing the right relationships with prospects, customers or anyone they care about. Furthermore, the two talk about the importance of culture, authenticity and storytelling, within the context of successfully executing sales and marketing strategies. […]
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5 Tips For Improving Your Website’s UX Design

  • Posted by admin
  • On March 22, 2016
The Webby Awards, dubbed “the internet’s highest honour” by the New York Times, recognize international leaders that produce excellence online. One category acknowledged by the Webby Awards is “Best User Experience,” which gives a nod to websites that offer a blend of innovative design and useful functionality that culminate in the best user experience websites. Since being established […]
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5 Digital Marketing Mistakes To Leave Behind In 2016

  • Posted by admin
  • On March 22, 2016
The New Year is a great opportunity to reflect upon our achievements, and the transformative nature of spring causes us to look forward to seizing new opportunities. And let’s face it, it is also a chance for to finally get things right. Get ready for greater digital marketing success in the second half of 2016 (and beyond) by finally […]
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Ark Media TV: Stacey Boguslavskaya Talks About Clear Marketing Objectives And Strategic Video Content

  • Posted by admin
  • On March 5, 2016
In episode six of Ark Media TV, Stacey Boguslavskaya chats with Bryn McAuley about her recent role as Chief Marketing Officer of Shopbake, outlining a clear objective and funnel within a digital marketing strategy, and the importance of video content in 2016 (and beyond). The two also talk about about Boguslavskaya’s successful marketing startup, Driven Digital Marketing, […]
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Beyond Adwords: Get To Know Google’s Many Advertising Options

  • Posted by admin
  • On March 5, 2016
For most business owners, pay per click advertising brings to mind AdWords, and why not? According to Google’s Economic Impact Report, businesses make an average of $2 in revenue for every dollar they spend on AdWords. However, over the past five years, Google’s AdWords market has become increasingly saturated, resulting in calls for the advertising giant to diversify […]
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Rethinking Your Digital Marketing Mix? Ask Yourself These 5 Questions

  • Posted by admin
  • On February 27, 2016
Many businesses struggle to find the right digital marketing mix. After all, there are so many channels, and it can be tempting to want to have a presence on all of them. But, that would likely be a mistake. For those looking to settle on a digital marketing mix, start by answering the five questions below. […]
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The Future of Digital Marketing

  • Posted by admin
  • On February 4, 2016
The importance of digital technology has exponentially increased, over the course of the last fifteen years. It’s 2016, and the marketing world has almost completely transitioned from print to digital. There’s essentially an app for everything you need, and the developed world is profoundly reliant on mobile technologies, among many others. Digital marketing is an umbrella term […]
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