- On March 22, 2016
- Best Practices, Content Marketing, Design, Digital Marketing, Entrepreneurship, Media Production, Psychology, Social Media, Stock Photography, Storytelling, User Experience, UX, Video, Video Contet, Video Production, Videography, Web Development
The New Year is a great opportunity to reflect upon our achievements, and the transformative nature of spring causes us to look forward to seizing new opportunities. And let’s face it, it is also a chance for to finally get things right. Get ready for greater digital marketing success in the second half of 2016 (and beyond) by finally abandoning the five crucial mistakes outlined below.
1. Spending Time And Money On Digital Marketing Without A Strategy
2015 was a busy year, maybe spending a few hours on developing a digital marketing strategy didn’t seem worth the time. But 2016 is going to be different. Armed with the knowledge that digital marketing teams with a written strategy that they refer to often consistently outperform those who do not, you’re ready to set aside the time and put pen to paper.
2. Using Cheesy Stock Photography And Other Images On Your Website
Human photos on websites and social media profiles have been proven to lead to better first impressions, helping to build instant trust. Not surprisingly, however, substituting with cheesy stock photography can have the opposite effect on your visitor. Yes, the odd background image is forgivable, just make sure you purchase a license to use the photo from a reputable site like shutterstock.com or istockphoto.com, and ensure that the images are of high quality. And before you place one on an important page of your website, consider what stock photography says about your business.
3. Not Optimizing Content For Search Engines
Despite what you may have heard, SEO isn’t dead. In fact, it’s alive and better than ever. People continue to use search engines such as Google trillions of times each year, and algorithms that support them continue to evolve, offering users more relevant results. Just because search engines’ commitment to improving user experience makes it more difficult for websites to cheat their way to high rankings in search engine results pages (SERPs) doesn’t mean the situation is hopeless follow these three simple steps to optimizing your website and you will see gradual improvement, and eventually an uptick in the number of visitors finding your website organically.
4. Thinking of User Experience As An Afterthought
“Focus on the user and all else will follow.” This is a guiding principle of Google, the world’s most popular search engine. Google understands that it is in the business of delivering its users the best possible user experience, by listing links to the most relevant content. An exemplary user experience is not achieved through flashy design elements, but rather simplicity. Utilize white space, lead users along a clear path, and monitor and test continually to identify needs for improvement.
5. Ignoring The Power of Video Content
Companies need to include videos in their marketing strategy, it’s just too impactful to ignore. As mobile and tablets proliferate, millennials part ways with cable and internet speeds on the increase, so is viewership. In 2014, adults in the U.S. spent roughly a week of their lives (150-180 hours) watching online videos, and we’ll soon learn that 2015 and 2016 numbers were even higher.
Senior marketers are responding by dedicating a greater share of their marketing budget toward video, and so should you.
Have another marketing mistake to leave behind in 2016? Please let us know about it in the comments.